With the increasing popularity of crowdfunding and community-based methods of receiving financing, crowdfunding portals are proving to be a significant contender in the investment arena.
With numerous crowdfunding portals raising their own capital, investors should consider 3 essential questions before investing in a crowdfunding portal.
- What are the team’s capabilities? The more success stories that are created by a particular portal, the more that other people seeking a successful fund raise will gravitate toward that portal. However, to create those success stories, the portal needs to have a team of marketing experts that specialize in crowdfunding. Crowdfunding has its own specific set of marketing best practices, and if the marketing department isn’t skilled in this area, the likelihood of creating success stories that snowball into more and more clients decreases significantly.
- What does the company care about? If the answer stops at collecting a commission, you might want to consider investing elsewhere. More and more, businesses who are truly invested in making a positive impact through the services and products that they provide are the ones that clients turn to again and again. It’s no longer enough to produce a check or a commission; people are becoming more concerned about being a force of good in the world.
- Are they providing scalable, long-term solutions that provide real value beyond the latest crowdfunding trends? Just like any technology-driven company, trends will come and trends will go – quickly. The key to longevity and success is the portal’s ability to offer real value to their clients. In other words, the portal’s ability to create life and wealth solutions for long-term success as opposed to simply facilitating disjointed crowdfunding campaigns with no long-term strategy is going to be able to survive the trends and be in business for the long haul.
At NexGen Dreams, we are passionate about delivering smart solutions to future generations so that they can achieve, maintain and experience the joy of financial freedom – and we are currently offering equity in our company to accredited investors. If you are an accredited investor and would like to learn more, please register on our funding portal where you can read our offering documents and invest in a company who is passionate about bringing smart financial solutions to coming generations.